Selling Christmas in Regensburg,Part 4 | Made in Germany

DW (English) 2009-12-09

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'Tis the season! The Christmas tree glimmers in all its glory,vendors' stands are decorated and the Glühwein,Germany's traditional mulled wine,is at the ready. The stressful sprint to the finish line has paid off. Peter Kittel,organizer of the Regensburg Christmas market,has finally reached his goal after months of preparation. Now it's time to draw in the visitors with nativity figures and handicrafts,delicious treats and Christmas spirit. Princess Gloria of Thurn and Taxis is there to celebrate the opening of the Christmas market. Some 200,000 people are expected to attend the festivities - but will the crowds turn out for the big event? Or will vendors feel the effects of the economic crisis on their holiday sales? MADE IN GERMANY returns this week with a report by Ute Schneider and Carmen Meyer on the business of Christmas.

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