http://www.ibm.com/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-th4-_-d&S_TACT=105AGX23&S_CMP=SMVID-d

IBMers talk about the value of smarter products and how they are differentiated in the marketplace. Software-driven products that offer solutions for smart devices like cell phones and cameras to issues like healthcare are providing real value to consumers. IBM's spectrum of services, from the development to management of products, can help consumers transition to a world of smart products.