The Canadian Cancer Society held a unique public rally that saw Canadian celebrities join people from all walks of life pitching paint balloons against a giant "cancer" wall. The paint from the balloons covered up the word "cancer" to create a work of emotive art symbolically wiping out cancer. The event marked the launch of a new, impassioned movement entitled "Join the Fight!" For more information visit www.fightback.ca or www.facebook.com/CanadianCancerSociety