Rick Cotton With exFuse Takes Charge! eXfuze is the culmination of many years of planning and company development by Founder and Chairman, Rick Cotton, and his team. His entrepreneurial spirit and leadership drive the vision of the company. Prior to starting Promo Step back in 2002, Rick Cotton and his family spent almost 10 years overseas with a non-profit ministry developing businesses and programs to benefit the mission overseeing all Latin American Operations.