http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-kk1-_-d

Ken King of IBM discusses the challenges posed by product manufacturers and developers. As software becomes a more significant portion of these products, and more complex, there is an increasing amount of interaction and interconnectivty between products and systems. The IBM Rational software platform for systems is an integrated, end-to-end platform that manages the life cycle of software development and delivery.