In Niger, as in many other countries, the needs for family
planning and health services tend to be greatest among
the poorest and least educated people in rural areas.
However, the needs for HIV prevention tend to be greatest
among the richest. and best educated people in urban
areas. They may be better informed about HIV and how to
prevent it but, still, they engage in more high-risk sexual
activity (e.g., with non-cohabiting partners including
sex workers) and, while they may know they should wear
condoms, they fail to wear them often enough that they are
at high risk of acquiring HIV.

With that in mind, the project has targeted sexually active
youth right across Niger with television spots and songs
featuring Mali Yaro, ZM and other popular entertainers.