How does the Healthy Home Solution water filter compare to magnetic water technology? This is an important question. While we don't want to knock the magnets, there are some serious differences in the technology. Magnets make a temporary change in the polarity of the water. The key word there is temporary. When the change is taking place, a magnet will definitely reduce hard water issues. But if you don't use the water in the specific time allotted, it will actually revert back to its original state and you will lose all the benefits. That puts a lot of pressure on the home owner to use the water immediately after it's been through the magnet. And anyone who does magnets properly in a home these days will not just put one in but they will put one on the water main and one on the inlet and one on the outlet of the water heater. Sometimes a magnet will need to be put on dishwasher, on the shower head of each bath and everywhere else the home owner wants to improve his water. The costs become astronomical and the reason is they are trying to keep the polarity consistent. You need a lot of magnets to keep that polarity in place so the consumer can benefit from the magnets at all outlets. On the other hand, our technology makes a permanent change in the calcium carbonate. Once the water has been through our unit the calcium carbonate has lost the majority of its attraction for itself and metal and other types of surfaces. So it loses its ability to bond and it is a permanent state and there are no worries in regards to time frame in which the water must be used. We think it is obvious this is a much easier and cheaper way to eliminate the hard water issues in your home.