The U.S. housing market is shifting. Affordability pressures, changing credit dynamics, rising homeownership costs, and uneven equity growth are reshaping consumer behavior and lender strategy. In this webinar, Experian Housing data scientists and industry experts share early insights from the upcoming 2026 State of Housing Report, examining how market, credit, and property-level factors intersect—and what they mean for acquisition, servicing, portfolio health, and long-term growth.

Attendees will learn how trends in mortgage originations, affordability, home equity, consumer credit stress, and renter sentiment are influencing the future of lending. The session also highlights how modern tools - such as VantageScore 4.0, alternative data (including positive rental payments), and Cash Flow Attributes - can support more inclusive and resilient lending strategies.

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