He Rethought the Sports Bar Experience — Now Fans, Teams, and Celebrities Want In

Entrepreneur 2026-01-28

Views 156

Brooks Schaden, co-CEO and co-founder of Tom’s Watch Bar, is building a new kind of sports bar designed around how fans actually watch games today. Through thoughtful design, operations, and partnerships, he’s turning live sports into a scalable hospitality experience.

Watch now to learn how a sports bar built around fandom grew fast, formed strategic partnerships, and turned games into shared moments.

Sponsored by:
• TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc

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