Hummer leans into raw attitude and controlled power with an extended Super Bowl LX commercial for the 2026 Hummer EV, set to Baby Did a Bad Bad Thing by Chris Isaak. The song’s moody, swagger-heavy tone gives the spot an edge, underscoring the Hummer EV’s unapologetic presence and muscle-forward identity.

Rather than playing things safe, the extended cut lets the visuals and soundtrack carry the moment, positioning the Hummer EV as bold, dominant, and intentionally excessive. The pairing of classic rock grit with modern electric power creates a contrast that feels deliberate — signaling that this version of Hummer isn’t interested in subtlety.

Does the Hummer EV’s Super Bowl LX approach strike the right balance between nostalgia and next-gen muscle?
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