Bill Belichick was photographed attending a cheerleading competition in Raleigh to support his girlfriend Jordon Hudson, a member of a coed adult cheer team. The contrast between his stoic NFL persona and the colorful cheer environment quickly went viral. Fans reacted to the unexpected pairing and praised Belichick for showing a softer, more personal side. The outing became one of the most talked about off field moments of the week.