People, individuals your brand is the single most important asset that you bring to the table. Knowing yourself taking personal stock with an objective eye you almost always best know how you can contribute in a positive way. You create the person that your organization depends upon and you should be the one that defines your role in life. Don't let yourselves to be pigeon-holed. You have a contribution to make and believe that your talents are being fully utilized. If you wait for others to see it for you, your satisfaction will come slowly if at all. If you aren't satisfied with your lot then take action. We are, all of us responsible for our own identities and destinies. You see good fortune is yours to earn people and to sustain. Applying the four leaves of the Earning Serendipity methodology to your life and to your business establishes the bedrock and soil from which good fortune can grow.