To support the launch of it’s new retail concept, Swarovski CRYSTALLIZED has teamed up with one of Hollywood’s hottest young actresses, Blake Lively, and not-for-profit organization charity: water, for the grand opening of the Swarovski CRYSTALLIZED Concept Store. Lively will unveil a special-edition Swarovski CRYSTALLIZED ™ necklace from which 100% of the proceeds will benefit charity: water.