Meet the Entrepreneur Turning One of New York’s Most Iconic Slices Into The Next Top Pizza Brand

Entrepreneur 2025-08-21

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Lawrence Longo, CEO of Off the Menu and partner in Prince St. Pizza, is leading the charge to grow the iconic SoHo pizza shop into a national brand. From the original New York location to spots in Las Vegas, Los Angeles, Chicago, Longo is committed to protecting what makes it special.

Watch now to learn about his vision for a great American pizza brand, building a loyal following, and the strategy behind growing a national pizza brand.

Sponsored by:
• TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc

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