President Trump’s new tariffs are beginning to hit U.S. consumers as major companies announce price hikes to offset rising costs, according to Reuters. P&G said it will raise prices on about a quarter of its U.S. products starting next week, citing mid-single-digit increases across categories like household and personal care. The company issued a weaker 2025 outlook and warned retailers such as Walmart that price increases are coming. Consumer goods giants like Nestle, Kimberly-Clark, and PepsiCo have seen stock declines since Trump’s April 2 tariff announcement. The broader S&P 500 index has climbed over 13% during the same period. Analysts say that while some companies stockpiled inventory ahead of the tariffs, the inflationary impact will become visible later this year.