Rare Earth Alternatives in EV Supply Chains | Toyota & Tesla Strategies Explained

Certivo Inc 2025-05-27

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Discover how leading manufacturers like Toyota and Tesla tackled rare earth material shortages through innovative supply chain and product design strategies. After China’s 2010 export restrictions, Toyota engineered reduced-dysprosium magnets, while Tesla eliminated rare earths entirely from some motors. In this short video, Kunal Chopra shares how design-led innovation and AI-powered tools can help manufacturers stay ahead of geopolitical supply chain risks.

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