Jeff Bezos’ aerospace company, Blue Origin, is set to launch its New Glenn rocket on Sunday from Cape Canaveral, Florida. The mission seeks to deploy a test satellite into orbit and recover the rocket’s lower stage on a drone ship. The New Glenn launch is crucial for Blue Origin to prove its engineering capabilities and challenge SpaceX’s dominance in spaceflight. Unlike SpaceX's iterative approach, Blue Origin has adopted a slower, traditional engineering path to minimize risks. A successful launch would demonstrate the rocket’s reusability, as its core is designed to fly up to 25 times and position Blue Origin to clear its $10 billion backlog in customer contracts.