Online spending surged 8.7% during the 2024 holiday season, reaching over $240 billion, according to Adobe Analytics. This increase was driven by strong demand and AI-powered chatbots, which helped guide shoppers to better deals. Discounts motivated holiday buyers, with electronics, apparel, and home goods leading the charge. Additionally, the rise of AI shopping assistants, like ChatGPT, drove a 1,300% increase in traffic to retail websites. Smartphones accounted for 55% of e-commerce purchases, while buying-now-pay-later options also hit an all-time high.