Netflix set a record for the most streamed NFL games in U.S. history on Christmas Day, with nearly 65 million viewers tuning in to two matchups. This marked the debut of a three-year deal between Netflix and the NFL for exclusive Christmas Day matchups. Netflix Chief Content Officer Bela Bajaria praised the partnership and highlighted performances by Beyoncé and Mariah Carey as key contributors to the event’s success. The NBA also saw its strongest Christmas Day ratings in five years, with an average of 5.25 million viewers across five games. Overall, NBA Christmas Day viewership increased 84% compared to 2023.