This year saw major controversies in the influencer world, including a class-action lawsuit against YouTuber MrBeast over alleged mistreatment and harassment on his new Amazon game show.

Additionally, Hailey Welch, known as the "Hawk Tuah" meme star, faced backlash over accusations of running a cryptocurrency scam after her "Hawk" coin plummeted in value.

These incidents have sparked widespread debates about accountability and ethics in the influencer industry.