Amazon has introduced "Haul," a mobile-only feature offering ultra-low-priced items primarily shipped from China. Haul competes with apps like Temu and Shein by offering bargain-priced items capped at $20, free shipping on orders over $25 and steeper discounts for larger carts. The platform has attracted millions of unique visitors, encouraging bulk purchases and targeting budget-conscious shoppers. Haul’s strategy echoes Temu’s approach, which has seen significant success since launching in the U.S. in 2022. Consumer interest in budget-friendly e-commerce continues to grow despite concerns over labor practices and environmental impact linked to companies like Shein.