Ferrari Is Poised to Withstand Trump's Proposed Tariffs. Here's Why The Luxury Automaker Is Uniquely Resilient.

Benzinga 2024-11-29

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Trump's proposed tariffs on imports from China, Canada, and Mexico worry automakers, but Ferrari is uniquely positioned to weather the impact. Ferrari exclusively produces its vehicles in Italy, and it expects to absorb potential tariffs without shifting production. Analysts suggest Ferrari's affluent customer base could shoulder price increases, even if tariffs reach 30%. The Italian automaker's resilience is attributed to its luxury market positioning and brand exclusivity. Ferrari's shares have risen over 34% year-to-date, outperforming competitors like Renault and Mercedes-Benz.

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