U.S. Retailers Extend Black Friday Sales to Weeks as Consumers Grapple With High Prices

Benzinga 2024-11-25

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U.S. retailers are extending Black Friday discounts into weeks-long sales events to sustain consumer spending as economic growth shows signs of slowing. The National Retail Federation predicts winter holiday sales to approach $1 trillion, but growth is expected to be the slowest since 2018. Consumers remain cautious amid persistent high prices, even as inflation eases. Black Friday through Cyber Monday is crucial for retailers' annual revenue, with strong but cautious spending expected as households remain financially stable. Economists warn of potential inflation spikes and slower growth if Donald Trump reimposes tariffs.

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