Millennial parents are driving holiday spending this year, with nearly two-thirds planning to match or exceed last year's budgets, according to TransUnion. Many millennials report rising incomes and stable employment, boosting confidence. The National Retail Federation forecasts holiday sales to hit a record this year, while Deloitte estimates shoppers will spend an average of over $1,700, up 8% from 2023. Buy now, pay later services are growing in popularity, with spending expected to peak on Cyber Monday, Adobe reports.