Netflix’s Ad Tier Hits 70M Users Globally, with Over Half of New Subscribers Opting for Ads in Markets Offering the Cheaper Plan

Benzinga 2024-11-13

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Netflix's ad-supported plan has reached 70 million monthly monthly active users. On Tuesday, Netflix revealed that over half of new sign-ups in regions offering this option now choose the ad-supported plan, signaling robust growth. Netflix will stop reporting subscriber numbers next year, shifting its focus to revenue and other financial metrics as key performance indicators. Netflix will air two NFL games on Christmas as part of a three-year deal, with ad inventory already sold out. FanDuel will serve as the exclusive pregame betting partner, and Verizon also signed on as an advertiser for these broadcasts.

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