The 2024 WNBA Finals between the Minnesota Lynx and New York Liberty saw the highest viewership in 25 years. Game 5 peaked at over 3 million viewers, according to ESPN, despite competing with the NFL’s Sunday Night Football and MLB’s National League Championship Series. The Liberty won their first-ever title in a 67-62 overtime victory. The WNBA’s growth follows a nearly $2 billion media rights deal and upcoming expansion, with the Golden State Valkyries debuting in 2025.