Spirit Halloween will operate ten stores as Spirit Christmas through the holiday season. These stores will be located primarily in the Northeast and open by early November. They will offer holiday inflatables, decor, and festive experiences like Santa photos and letter writing to the North Pole. The flagship store in Mays Landing, N.J., opens on October 18th. This concept tests whether customers remain engaged post-Halloween. Deloitte projects holiday sales by 1%, but the election and hurricanes may influence spending.