Now having the right primary and secondary Category are two of the biggest ranking factors for your Google Business Profile. So to find them, go to a free tool called "GMB Everywhere and enter your core service plus location.

Now you can see the primary and secondary Categories of all your competitors. The primary category will have a star beside it and if you click on the "Find more" button, it will show you secondary categories that similar businesses are using.

Now start using the same Primary and Secondary categories these top businesses in your niche are using. You can add up to nine different secondary categories. So select the ones that apply to you. This way your profile will rank higher and you start receiving more leads.

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