Twitter Retains Fewer Users Than Facebook and MySpace? So...

Zennie Abraham 2009-05-04

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http://www.zennie62.com - I saw an interesting blog post today over at Webguild.org reporting that Twitter is "Doomed" (in fact the title is "Twitter Doomed") and I had to laugh. There have been any number of people explaining either why they don't use Twitter or predicting its demise. There's even a website-style blog called "Twitter Backlash". But back to the post that got my laugh banks engaged and this sentence: Apparently more than 60 percent of Twitter users fail to return the following month and pre-Oprah more than 70 percent of Twitter users failed to return to the site according to David Martin, Vice President, Nielsen Online. Apparently Nielsen believes it appropriate to lump in Twitter with social networks like Facebook, MySpace, and others, and that's the problem. Twitter's a micro-blogging environment much more than a social network and thus should not be compared to Facebook and MySpace. Facebook and MySpace have places for photos of whatever you're doing or a place for installing your favorite music to share with others. That's not what Twitter's designed to do. Thus comparing them is lumping Apples with Oranges. Distributed by Tubemogul.

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