Michael Palmer, CEO of McConnell’s Fine Ice Creams since 2012, stepped into his role leading the legacy brand with a mission to breathe new life into an institution that had been delighting ice cream lovers since 1949 — without losing its cool factor.

Taking over a brand with such a rich history was no small feat, so Palmer knew he had to tread carefully by respecting the brand’s deeply loyal following while ushering McConnell's Ice Cream into a new era, including collaborating for charity with fellow Santa Barbarian Katy Perry on the Baby You’re a Firework Blue Raspberry ice cream.

Watch now to learn about revitalizing McConnell’s Fine Ice Creams, rethinking social media strategies, and keeping it simple.