Magherafelt businesswoman and social media powerhouse Louise McDonnell has opened the first ever LMD Beauty Superstore in Northern Ireland.

Hundreds of beauty lovers plus an array of social media stars and business owners joined the mum-of-one in launching her new superstore at the Fairhill Shopping Centre in Ballymena.

The store, which will employ 12 staff, brings together Louise’s own LMD Cosmetics brand alongside other major international beauty brands she has worked with since launching her career.