Lancia has always been an icon of Italian elegance and Lancia Pu+Ra HPE confirms that tradition, by fully embodying the principles of the brand’s new, pure and radical design language, as borne out by the very name “Pu+Ra,” while HPE stands for High Performance Electric, for a car that is Eco-sustainable, Exciting and Evolved, all at the same time.
In line with the competition and its tradition, the Lancia concept car was paraded alongside a model the outfit of which stands as a tribute to the great tradition of Italian fashion, reinterpreted with a contemporary flair, designed for those looking for an authentic and refined style statement. The creation of the garment is not just a tailoring process, but a journey that combines elegance and attention to detail. Blue – a symbol of refinement – evokes timeless class, as do Lancia cars with their combination of sophisticated design and innovation. The soft and luxurious texture of velvet immediately gives a feeling of comfort and warmth, making it perfect for the minimalist lines of the outfit. Velvet captures the light in its own unique way, producing reflections and depth that enhance the class and refinement inherent in both the garment and the brand itself.