Former President Donald Trump is expected to announce the launch of a new cryptocurrency platform, World Liberty Financial, on September 16 at Mar-a-Lago. The venture will be managed by Trump’s sons, Donald Trump Jr. and Eric Trump, with Barron Trump, 18, identified as the project's "DeFi visionary." The announcement comes as Trump seeks to establish the U.S. as the global leader in crypto. Critics warn that the platform could blur personal and public interests. World Liberty Financial plans to allocate 70% of its tokens to insiders, with the rest available to the public.