NBCUniversal's strategy to revamp its approach to the Olympics paid off in the 2024 Paris Games, with more than 30 million viewers and a record $1.2 billion advertising revenue. The company leveraged its streaming platform, Peacock, significantly improving from past failures during the Tokyo and Beijing Olympics. NBCUniversal integrated its talent, such as Snoop Dogg, into the events, promoted upcoming shows and movies, and utilized innovative features like AI-generated recaps. The success of this strategy is expected to influence NBC’s coverage of future live sports.