A Co Armagh based confectionary brand is aiming to expand its presence in Great Britain, the Republic of Ireland and beyond after receiving one to one mentorship from Go Succeed, the free enterprise support service, delivered by Northern Ireland’s 11 councils.

S’more’a’licious is an award-winning brand specialising in luxurious s’mores toasting kits, handcrafted gourmet marshmallows and marshmallow fluff, produced at its premises in rural Killylea, outside Armagh city.

​Founder Laura Vogan, who set up the business from her home in 2020, already stocks retailers and delis across Northern Ireland and makes sales internationally online.

Receiving mentorship through Go Succeed, she is now set to realise her vision of expanding the company’s retail offering while also tapping further into the lucrative corporate gift market.