Beyoncé is entering the luxury liquor market by launching her new whiskey line, SirDavis, in collaboration with LVMH’s Moët Hennessy. The whiskey is crafted in Texas and is named after her great-grandfather, Davis Hogue, who stashed whiskey bottles as a farmer during Prohibition in the South. The whiskey is aged in sherry casks for a "bold sophistication" and is packaged in a tall bottle featuring a bronzed horse, paying homage to Beyoncé's recent albums. SirDavis will retail for $89 a bottle starting in September.