The 'It Ends With Us' franchise might end with the feud between Blake Lively and Justin Baldoni. Under ordinary circumstances, a sequel to the film would be a no-brainer. The Sony Pictures movie, which had a budget of $25 million, has already collected more than $180 million globally. But the well-publicized rift between star-producer Blake Lively and director-star Justin Baldoni has observers now wondering whether a sequel is viable, at least with both of them involved. Both Lively's character Lily and Baldoni's character Ryle are in the book sequel titled 'It Starts With Us.'