Bollywood superstar Shah Rukh Khan was honoured with the prestigious Pardo Alla Carriera award at the 77th Locarno Film Festival in 2024. Several videos and pictures of the actor at the event have surfaced on social media. While accepting the award, SRK humorously admitted that he found it difficult to pronounce the name of the award. He joked, “This award here, which, for the life of me, I’ve been trying… I can’t pronounce.” Shah Rukh’s acceptance speech has gone viral on social media. The festival took place in Switzerland on August 10.