The Democratic National Committee is launching 8 new billboards in Milwaukee on Tuesday that feature "Dark Brandon," an image of President Biden with red laser eyes created by detractors but adopted by his campaign. The billboards promote Biden's policy successes, like creating over 15 million jobs and lowering healthcare and prescription drug costs. They urge Wisconsinites to "Vote Joe" and contrast Biden's record with what the DNC sees as the "unpopular and extreme policies" highlighted by Republicans. The billboards are a response to the GOP convention being held in Milwaukee and come after Biden's campaign pulled ads nationally after the attempted assassination of Trump.