Dhruv Rathee - How Korea became a Cultural Superpower | Case Stu..

zuhaybahmadyaar 2024-07-16

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In today's video, we delve into the fascinating journey of Korean culture's global influence, known as 'Hallyu' or the Korean Wave. We explore how historical events like the Korean War, government strategies, and censorship shaped Korea's media landscape, leading to the rise of globally popular K-dramas and K-pop. The video highlights the significant role of government intervention in transforming Korean media into a major cultural export and examines the universal appeal of Korean dramas with their emotional depth and diverse themes. Additionally, we spotlight the phenomenal growth of K-pop, featuring iconic groups like BTS and Blackpink, and their impact on Korean soft power, tourism, and the economy. Join us to discover how Korean culture has captivated audiences worldwide and share your experiences with Korean films and shows in the comments.

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