"You have to be super agile all the time" – the lessons Cristina Diezhandino learned when she became CMO of Diageo during the pandemic

Insider 2024-06-25

Views 16

Cristina Diezhandino, the CMO of Diaegeo, explains how she had to rethink her company's strategy because of the COVID-19 pandemic. Diezhandino was interviewed at the Cannes Lions 2024 International Festival of Creativity.
Show more

Share This Video


Download

  
Report form
RELATED VIDEOS
play
01:39

"You have to be super agile all the time" – the lessons Cristina Diezhandino learned when she became CMO of Diageo during the pandemic
CMO Sees No Problems Voting During Pandemic
play
03:45

CMO Sees No Problems Voting During Pandemic
This Pinoy Cruise Chef Became A Fish Vendor During The Pandemic | Yummy PH
play
04:30

This Pinoy Cruise Chef Became A Fish Vendor During The Pandemic | Yummy PH
How Amtrak Trains Became One Retired Traveler's Sanctuary During the Pandemic
play
00:49

How Amtrak Trains Became One Retired Traveler's Sanctuary During the Pandemic
Billionaires worldwide became richer during the Covid-19 pandemic| Oneindia News
play
01:40

Billionaires worldwide became richer during the Covid-19 pandemic| Oneindia News
How This Roadside Coffee Stand In Pampanga Became A Thriving Business During The Pandemic
play
04:20

How This Roadside Coffee Stand In Pampanga Became A Thriving Business During The Pandemic
Lessons Learned During The Coronavirus Pandemic - A Harry Smith Essay _ Sunday TODAY
play
03:14

Lessons Learned During The Coronavirus Pandemic - A Harry Smith Essay _ Sunday TODAY
Lessons learned during pandemic
play
01:48

Lessons learned during pandemic
Gemma Collins 'became millionaire during pandemic'
play
01:35

Gemma Collins 'became millionaire during pandemic'
Gemma Collins 'became millionaire during pandemic'
play
01:35

Gemma Collins 'became millionaire during pandemic'
3 travel lessons learned during the COVID-19 pandemic
play
02:53

3 travel lessons learned during the COVID-19 pandemic
During the pandemic, Aslan interpreters became a fixture of our everyday lives, helping to translate covid updates to the deaf community.
play
03:49

During the pandemic, Aslan interpreters became a fixture of our everyday lives, helping to translate covid updates to the deaf community.