Former President Donald Trump held a rally in the South Bronx, a traditionally Democratic stronghold, as part of his efforts to appeal to Black and Hispanic voters in the lead-up to the 2024 presidential election. Trump claimed that he could win New York, a state that hasn't voted for a Republican presidential candidate since Reagan, and that illegal immigration is negatively impacting minority communities. Recent polls suggest that Trump has made some gains with Latino voters and maintains support from some Black voters. The rally drew a diverse crowd, including some Black and Latino attendees who expressed support for Trump.