A study of over 2,000 adults from across the UK has revealed Northern Ireland as the region with the most community pride.
In the research conducted by SPAR UK as part of their Community Cashback campaign for 2024, the survey showed that 83% of respondents were either very or fairly proud of their local area, followed by London (75%) and Scotland (73%).
The survey also showed that those in Northern Ireland "feel like they are a part of their community" the most, with over two thirds (61%) saying they strongly or somewhat agreed with the statement.