Veteran KTLA reporter Sam Rubin has died at the age of 64.
The beloved host of Hollywood Uncensored passed away on Friday after being rushed to the hospital in Los Angeles, KTLA confirmed.
Rubin suffered a heart attack at home after doing his regular Hollywood news segment in the morning, according to Variety.
He was transported to UCLA West Hills in an ambulance but was pronounced dead on arrival.
The reporter, who was on air just yesterday, worked at KTLA since 1991, covering entertainment, movies, and TV.
Hollywood Uncensored with Sam Rubin ran for 120 episodes, produced by his production company SRE, Inc.
SRE has also produced more than 200 hours of programming for broadcast and cable channels, including Live From red carpet shows.
Rubin was also a founding member of the Broadcast Film Critics Association.
He is survived by his wife Leslie and four children.
In his last Instagram post, Rubin shared an interview with actress Jane Seymour.
Since the announcement of his passing, the network has posted a tribute and noted that Rubin's 'laugh, charm and caring personality touched all who knew him'.
'KTLA 5 is profoundly saddened to report the death of Sam Rubin. Sam was a giant in the local news industry and the entertainment world, and a fixture of Los Angeles morning television for decades.
'His laugh, charm, and caring personality touched all who knew him. Sam was a loving husband and father: the roles he cherished the most. Our thoughts are with Sam’s family during this difficult time,' the channel wrote on X.
KTLA 5 is profoundly saddened to report the death of Sam Rubin. Sam was a giant in the local news industry and the entertainment world, and a fixture of Los Angeles morning television for decades. His laugh, charm, and caring personality touched all who knew him.
His KTLA colleagues have also made teary-eyed tributes to the veteran on air.
Longtime morning anchor Frank Buckley said, 'We don’t know what happened, but it was sudden'.
Meanwhile, Eric Spillman added, 'I can’t believe we are reporting this — it is such a shock.'
Many entertainment reporters have expressed sadness over Rubin's passing.
CNN's Elizabeth Wagmeister said on X, 'This is just awful. Life is so precious.
'Growing up in LA, Sam Rubin was a mainstay -- part of the fabric of the city because he was in our homes (on TV) for so long. I grew up watching him & always was excited to see him in action on red carpets. RIP.'
Actor Jerry O'Connell said: 'Sam Rubin was a LEGEND. Rest In Peace KING.'
An emotional Henry Winkler called in during KTLA's 1 pm broadcast on Friday and commented on the veteran journalist's 'warmth' and ability to put his subjects at ease.
'He made every human being feel so special, and he got them to open up like a flower,' said the 'Happy Days' star. 'He was interested in you as a professional, and he was interested in you as a human being.'
Perry Sook, chairman and CEO of Nexstar, called Rubin an icon and a beloved memb