Last year the Health Ministry launched a Sugar Reduction Advocacy Campaign in a bid to encourage Malaysians to reduce their sugar intake. In delving into the efficacy of such initiatives, a key question must first be considered: What factors truly shape dietary behaviours at a population level? On this episode of #ConsiderThis Melisa Idris speaks to Dr Geeta Appannah, President of the Malaysian Association for the Study of Obesity and lecturer at the Department of Nutrition at UPM’s Faculty of Medicine and Health Sciences.