In this video, I discuss smart bidding strategies for Google Ads campaigns and how to align them with your clients' goals. I explain the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers topics like conversions, portfolio campaigns, max conversion value, and cost per acquisition. Watch this video to learn how to optimize your bidding strategies and achieve better results for your campaigns. Presented by Yousaf Yunes, CEO and Founder of YRV Dynamics:
00:00 Introduction

00:29 Understanding Smart Bidding

02:41 SKAG vs. STAG Setup

04:29 Learning and Optimization

05:37 Portfolio Campaigns

06:09 Cost per Acquisition

07:19 Promotions and Targeting