Even if the movie box office tanked over Super Bowl weekend, you can bet similar assessments won’t be made once the ratings are in for CBS, with the Chiefs and 49ers' overtime match-up going longer than expected, and thus bringing in no doubt massive audience numbers. For those whose love of football is minimal, the biggest draw of Super Bowl LVIII is the ads, where some of the biggest companies in the world spend zillions of dollars and recruit some of the world’ most famous celebs to promote them.