Target Circle 360 Takes on Amazon Prime and Walmart+ with New Paid Membership Program

Benzinga 2024-04-08

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Target is launching a new paid membership program called Target Circle 360 starting April 7th. It is priced at $99 annually or $49 for a limited-time offer. Target Circle 360 offers same-day delivery of orders in as little as an hour with no fees, as well as free two-day shipping with Shipt. The launch positions Target to compete with Amazon Prime and Walmart+ paid membership models that offer shipping perks. Target 360 aims to offer same-day or two-day shipping benefits to rival competitors' programs priced around $100 annually.

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