Selena Gomez's Rare Beauty brand merges altruism with high-performance products, sparking vital discussions about mental health. With over 400K positive TikTok videos and billions of views, Rare Beauty captivates audiences while supporting mental health services through the Rare Impact Fund. Gomez's vision of challenging beauty norms is reflected in Rare Beauty's inclusive shade range and uplifting shade names, making it a beacon of empowerment and authenticity in the cosmetics world.

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