The makers of Bhool Bhulaiyaa 3 recently unveiled that Vidya Balan and Kartik Aaryan will share the screen in the upcoming film. They announced the project with a video featuring Kartik and Vidya's rendition of “Ami Je Tomar”. Kartik warmly welcomed Vidya Balan, saying, "OG Manjulika is coming back to the world of BhoolBhulaiyaa.” The film is backed by Bhushan Kumar and will be directed by Anees Bazmee.